DONT WALK Creative Provocation
A new brand with a global essence
In the aftermath of 9/11, DONT WALK was established by a group of international students at the University of St Andrews who sought to respond to the harrowing attacks from thousands of miles away.
For the 2024 season, we were hired to create the media production from photography, videography and digital media for the campaign leading up and for the show. Over 10 shoots, models and committees alike, leading to a 100.000£ budget March show.
At its core, DONT WALK originates in the desire to come together in the face of unspeakable injustice and adversity throughout the world. Our main goal, since our inception was, and still is, to make a positive impact on the world.
DONT WALK was founded on the principle of not walking past problems in society, but instead taking action through artistic expression to raise awareness of global issues. We refuse to remain complacent during times of discrimination, oppression and adversity.
-
ClientDont Walk Website
